The Economist Off Campus Drive | Digital Marketing Executive | Gurgaon | Exp: 1-3 Yr

About the Company:

EuroFinance, an Economist Group business, is the leading global provider of conferences, training and research on cash management, treasury and risk. We provide a platform for treasurers and CFOs from the world’s leading companies to exchange innovative strategies, best practice and expert opinion – either face-to-face or online.

Company Name:   Economist Group

Company Website:

Position:   Digital Marketing Executive

Job Location:  Gurgaon

Desired Experience: 1-3 Year

Salary: Best In Industry

How you will contribute:

  • Optimise EDM campaigns – increase deliverability, open and click rates, decrease unsubscribes; ensure all emails are delivered to deadline, on brand and quality checked
  • Increase traffic to our websites – use an optimal mix of SEO, PPC, programmatic, social media and content marketing
  • Populate and maintain our websites – posting news stories, event information, promotional banners
  • Increase online conversions / sign ups
  • Increase inbound enquiries and brochure downloads
  • Measure and report on the performance of all digital marketing activities and channels, make strategic recommendation to meet/exceed KPIs
  • Help undertake competitive analysis

The ideal skills for this role are:

  • Proven 1 to 3 years of relevant digital marketing experience
  • Excellent knowledge of Google Analytics and other relevant digital and social media reporting toolkits (Eloqua, Marketo, Sprinklr)
  • Excellent knowledge of email marketing best practice
  • Experience of building HTML emails and working with an ESP
  • High level of numeracy, literacy and ability to write copy
  • Experience with InDesign and Photoshop would advantageous
  • Commitment to standards of excellence with attention to detail
  • Highly self-motivated, intuitive, energetic and persistent
  • Ability to manage multiple taAttesks, prioritise accordingly and work to tight deadlines
  • Excellent communication skills
  • Team player
  • Microsoft Office Suite
  • Salesforce – reporting and campaigns
  • Google Analytics
  • Basic HTML, CSS and SQL
  • SEO Auditing
  • PPC Campaign

How to Apply:

Apply Link: Click Here

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